Package design and branding elements for an organic skincare line. The mission of Evergreen is to produce clean beauty products by utilizing ingredients from the Earth, and avoiding chemical irritants for a healthy lifestyle.
While developing the brand it was obvious to use Earth tones, natural imagery, and recyclable materials to adhere to their values. I aimed for the brand to be simple, honest, and convey a harmonious link between skin health and the environment.
After researching skincare brands and their products, I culminated a line with notable natural ingredients. As a skincare lover, I noted all the qualities I seek out and prefer in a brand to invest in, and applied them to my line. Including concise and clear labeling, minimal type, and a good amount of negative space. All of these qualities contribute to the cleanliness you desire from your skincare while remaining simplistic.
