Totally Oat! is an oat milk dairy alternative who prides itself on being healthier and more environmentally ethical than regular milk. As someone who requires a dairy alternative, bland and lackluster packaging is not appealing nor appetizing. I didn't want the brand to make oat milk come off as a foreign concept in the dairy aisle.
With a color coordinated variety of flavors, organic shapes, and a playful typeface, I aimed to make the packaging feel natural and approachable. I wanted to emphasize the benefits of using oat milk, noting the vegan and lactose free qualities on the front for easy identification. Those who seek dietary restrictive foods need to have readable, quick, access to the labeled ingredients, hence my clear and direct choices.
Aesthetically, I want the brand to subtlety recall upon the childhood nostalgia and playfulness of which we were raised on dairy and replacing it with a new face of milk without straying too far from the origins. I also wanted to include natural imagery within the branding to recall the vegan and cruelty-free nature of the product.
